Social media play an important role in modern day fashion public relation enabling practitioners to reach a wide range of consumers through various platforms. Fashion public relation involve being in touch with a company audience and create strong relation with them, reach out to media and initiating message that project positive image of the company. Social media such a blogs micro blogs, podcasts, photo and video share have all become increasingly important to fashion public relation. The interactive nature of thee platform allow practitioners to engage and communicate.
Building brand awareness and credibility is a key implication of good public relation. In some cases, great type is built about new designer collection before they are released into the market, due to the immense exposure generated by practitioner. Women in the fashion public relation industry such as have required copious follower on the social media sites, by provide a brand identity and a behind the scenes look into the company they work for.
Social media is changing the way practitioners deliver messages they are concerned with media and also customer relation building, In order to engage fashion public in an industry social connect via online shopping consumers had the ability to share their purchase on their personal social media page, and deliver the brand message effect and meetthe need of its public word of mouth publicity will the generate and potentiate provide the design and their product.